East Lansing, MI
SECCHIA CENTER
SIGNAGE, WAYFINDING &
DONOR RECOGNITION PROGRAM
The Secchia Center signage program fulfills all the wayfinding, donor, and identity needs of this state-of-the art medical research center, which serves as the new headquarters of MSU's College of Human Medicine. The program's stark typography and form complement the center's robust architecture, while halo-illuminated logotypes displayed prominently on the building's exterior communicate both university and college brand identities.
Work performed at Roll Barresi & Associates.
Roll Barresi Client/Architect: Ellenzweig
Image and design copyright
© 2013 Roll Barresi & Associates.
All rights reserved.
